PROSTACK

Make search your #1 source of paid Substack subscribers.

PROSTACK is the technical playbook for writers who are done guessing their way through Substack and want a system that compounds.

PROSTACK is your Substack SEO engine: a technical playbook that turns your newsletter into a search traffic powerhouse and makes Google your number one source of paid subscribers.prestigelinks+2​

Hero copy

Most writers rely on Notes, social media, algorithms, or luck to grow on Substack.

PROSTACK helps you build a Substack that pulls in readers from search, and converts them into paying subscribers.

• Not “grow everywhere.”
• make search your primary growth channel so the majority of your new paying subscribers come from search traffic

What PROSTACK makes possible

• Structure your Substack so that, over time, most of your new paying subs originate from Google and other search engines
• Turn your best ideas into pieces that capture long-term search demand
• Design categories, internal links, and reading paths that turn one search click into multiple reads, then a free sub, then a paid upgrade

Key: You still work from the normal writer side of Substack. PROSTACK just gives you the technical lens and structure so everything you publish is search-smart.

Inside PROSTACK, you'll get:

• A search-first Substack setup: how to configure pages, posts, and navigation, so search engines understand what your publication is about and who it’s for.
• SEO architecture for newsletters: topic clusters, pillar posts, and naming conventions that make your Substack behave like a well-optimized content site.
• Search-to-paid: frameworks for mapping search intent to free posts, lead-ins, and paywalled content that nudges the right readers to upgrade
• Practical checklists you can run on each new post so it has a real shot at ranking and driving the next wave of subscribers.